Site Map | askUM | UM Home    

   

Department of Security >>

Public Relations Emergencies
 

While scandals are rare in higher education, virtually every institution must occasionally deal with such situations. This might involve a highly visible lawsuit, accusations of wrongdoing, student misconduct,  or a variety of events that can potentially impact the institution's reputation. The impact of these events is exacerbated when they result in news coverage.  Media access is governed by the Medical Campus Media Access Policy.

When such events occur, the Assistant Vice-President for Public Relations, in close consultation with the Dean or his designee, and Legal Counsel will: 

  • Assess the impact on the university's reputation.
  • Review legal implications of the event; laws and policies pertaining to its disposition.
  • Recommend steps to diffuse or eliminate the problem before it goes public; or when that is not possible, steps to lessen the negative impact on the university's reputation.
  • Develop messages and channels of communication to the various constituents (including the news media) associated with the event. 

 

 

 

EMERGENCY

(305) 243-6000

NON-EMERGENCY

(305) 243-SAFE (7233)

RUMOR CONTROL

(305) 243-6079

ADMINISTRATION

(305) 243-6280

Suggestion or Request Information